Category Archives: Interiors

More new VVR trims to vamp up your clothes.

We are always designing and commissioning new trims to be made and we bring them into our shops from all over the world.  We have wonderful specialist suppliers who make up everything from fragile lace for lingerie and collars, glass beaded trims for dresses and lampshades and feathered trim by the metre to grosgrain and velvet ribbon with a difference.  Do you remember the Tom Ford glasses advert we posted?  It featured VVR double-sided velvet developed specially for Tom Ford – well it is now available to all of you online in 20 colours!! Our Creative Director, Annabel Lewis, travels all over the world searching and briefing artisan craftsmen in Japan, Spain, China and France to name a few of the far flung places she visits.  See the gallery below to get some ideas:  More follows over the next few days.

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Luscious chair and cushion with the VVR creative treatment!

Be inspired by VVR Creative Director, Annabel Lewis’s quick creative make-over on this chair and cushion.  All from VVRouleaux in store or online:

Revamp your clothes, cushions, covers and curtains with our amazing new trims!

Frustrated because you would love some new clothes or your sitting room and bedroom could do with some added extras?  Well get creative and revamp your cardigans, jackets, coats, cushions, covers and curtains.  We have a new range of amazing trims to add something special.  Your friends will think it’s the new you or that you’ve redesigned your room.  Check out our VVR gallery below.  Our staff are delighted to get creative with you if you take an item of clothing, cushion or cloth into our shops to discuss ideas.  V V Rouleaux at: 261 Pavilion Road, by Peter Jones off Sloane Square, SW1X 0BP and 102 Marylebone Lane, London W1U 2QD or online

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Add pompoms to your scarf to revamp it for this cold weather.

The last few days have been so cold you have probably reached into the cupboard to grab a scarf and thought “Oh no, not this one again – I could do with a new one!”  It’s the time to revamp and accessorise your clothes.  Try this fabulous pompom trim to give a new lease of life to a scarf and hat.  The colours will compliment a wide range of outfits!  Ref No. 17448 – in store and online.     PS you could also use them to trim a cushion, lampshade, curtains, etc.!

VVR at Top Drawer 2012, London

VVR will be at Top Drawer, Earl’s Court 15-17th Jan.  If you are a store buyer we look forward to seeing you there!


Decorations for candles…

Beaded candle bases.

VVR mantlepiece inspiration for Christmas. No. 2

Beautiful red mantlepiece decorations – all elements available in-store at V V Rouleaux in London SW1 & W1 or online.


Wired-edge ribbons back in stock at VVR

10 days ago C4’s Kirstie’s Handmade Britain gave a demo on how to make wire-edged ribbon roses. VVR sales went through the roof and we had some disappointed customers on Friday. Good news! New supplies have just arrived – all colours and Christmas ribbons with gold edge and stars. Here’s VVR’s Annabel showing Kirstie How to… last year: (35 mins in).

Beautifully ‘dressed’ bedside table by VVRouleaux

Here’s a bedside table that’s had the VVR treatment. The possibilities are endless. All ribbons and trims in-store London SW1 & W1 or online

VVR Luscious Christmas ribbons!

We have a fabulous range of ribbons for Christmas with gold, stars and silver and gold Luxor mesh.

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